Critical discourse analysis and social cognition: evidence from business media discourse
نویسنده
چکیده
K E Y W O R D S : business media discourse, CDA, cognitive linguistics, metaphor, social cognition
منابع مشابه
A Separation, an Ideological Rift in the Iranian Society and Culture: Media, Discourse and Ideology
Media can be a good representation of dominant ideologies in society. The analysis of such discourse can shed light on the mental and social structures of people in society. Adopting van Dijk’s (1995) layout of discourse ideology and his (2000) practical and general outline of ideological analysis, this study analyzes the Iranian movie A Separation, the winner of the 84th An...
متن کاملThe Representation of Muslim Women in Non-Islamic Media: A Critical Discourse Analysis Study on Guardian
Providing analytical and social tools, critical discourse analysis (henceforthCDA) can be used to unravel the hidden ideologiesas well as biases in the websof discursive practices involved in texts. In this paper, the van Leeuwen’s (1996)CDA framework is used to analyze an article from a British broadsheet newspaper,the Guardian. To have a more detailed analysis, eleven elements are chosen from...
متن کاملAdvertisement and the Social Identity of Iranian Women: A critical Analysis of Verbal and Visual Discourse in Business Ads
This study aims to investigate the mechanisms contributing to the effect of business ads on the social identity of Ianian women. 60 ads of the Iranian TV were analysed by quantitative and qualitative methods. Frequency analysis revealed that the image of a desired and successful woman is mainly affected by these factors; 1) Employers' benefit; 2) discourse type: 3) targer population; and 4) the...
متن کاملCritical Analysis of Women’s Representation in TV Advertisements from a Cultural Studies Perspective
Abstract Through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. The main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (prefer...
متن کاملA Critical Analysis of Political-Economical Discourse: The Case of Iran’s Post-Nuclear Deal Economic Development
CDA is an approach to the analysis of language use that, based on the claims of van Dijk(1995), has a social and ideological approach to discourse. Critical discourse analysis gainssignificance particularly with the analysis of political texts considering their role inestablishing force, identity, and political ideology. This study took an initiative criticalperspective towards the rather under...
متن کامل